SWOT Analysis


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SWOT Analysis

ҡԡԾ ҹء

价: º͡ҧ,
ժѧ ͧҡѧժ·ЪѺ Ըҹ
Ἱ͸Ժ¡ẺSWOT

SWOT (SWOT Analysis) ͧ㹡ûԹʶҹó Ѻͧ ç 觪˹شШش͹ҡҾǴ ͡ػäҡҾǴ¹͡ ʹšзѡҾҡѨҹ͡÷ӧҹͧͧ

SWOT Ҩҡѧ 4

  • S Ҩҡ Strengths ¶֧ شͨش 繼ҨҡѨ 繢ʹշԴҡҾǴѷ ش秴ҹǹ ش秴ҹԹ ش秴ҹüԵ ش秴ҹѾҡúؤ ѷеͧªҡش㹡á˹طõҴ
  • W Ҩҡ Weaknesses ¶֧ شͨش͹ 繼ҨҡѨ 繻ѭ͢ͺͧԴҡҾǴ㹵ҧ ͧѷ 觺ѷеͧԸ㹡ѭҹ
  • O Ҩҡ Opportunities ¶֧ ͡ ԴҡѨ¹͡ 繼Ũҡ÷ҾǴ¹ͧ͡ѷͻªôԹҹͧͧ ͡ᵡҧҡش秵ç͡ʹ繼ҨҡҾǴ¹͡ ش秹繼ҨҡҾǴ ѡõҴըеͧǧ͡ ªҡ͡ʹ
  • T Ҩҡ Threats ¶֧ ػä ԴҡѨ¹͡ 繢ͨӡѴԴҡҾǴ¹͡ 觸áԨ繵ͧѺطõҴʹͧоѴػäҧ Դԧ
SWOT Analysis 繺ǡѺ Ԫ ʵҧ  ѧó ͧõǨͺ ҧԧ سö óҡ
ǡѺ SWOT Analysis Ҩöҹҡ ҹ

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    ѡ÷ SWOT Analysis
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 طӤѭШѺͧͧط㹡÷ӧҹͺѵػʧͧ ¡طͧͧèж١˹ҵѡɳТͧͧù 駹 ͧèС˹ط鹵ͧʶҹҾТͧͧâͧ¡͹
͡ҡѧͧաкǹá˹طѺͧ Ըա෤Ԥ㹡ТͧͧСкǹá˹طԸմ¡ѹ ˹Ըաҹ ͡кǹ SWOT Ըա÷ѡѹҧ

   SWOT 繤Ҩҡ Strengths, Weaknesses, Opportunities, and Threats
   Strengths ش ¶֧ öʶҹóͧ÷繺ǡ ͧù繻ª㹡÷ӧҹͺѵػʧ ¶֧ ôԹҹ㹷ͧ÷
  Weaknesses ش͹ ¶֧ ʶҹóͧ÷źд¤ö ͧö繻ª㹡÷ӧҹͺѵػʧ ¶֧ ôԹҹ㹷ͧ÷
  Opportunities ͡ ¶֧ Ѩʶҹó¹͡ӹ÷ӧҹͧͧúѵػʧ ¶֧ ҾǴ¹͡繻ª͡ôԹâͧͧ
  Threats ػä ¶֧ Ѩʶҹó¹͡Ѵҧ÷ӧҹͧͧѵػʧ ¶֧ҾǴ¹͡繻ѭҵͧ
   ҧ駡èṡ͡ػä觷ҡ зͧ觹ö¹ŧ 觡¹ŧҨʶҹó͡ʡѺػä 㹷ҧѺѹ ػäҨѺ͡蹡ѹ ˵عͧդҧ觷еͧѺ¹طͧѹ͡¹ŧͧʶҹóǴ

͡áкǹ SWOT


ʧǹԢԷ .. 2548 зǧɵˡó
Ţ 3 ҪԹ͡ ǧҹҹ ࢵй ا෾ 10200
ʹ-Ԫ:
kmops@moac.go.th

 

 

лԹʶҹҾ (SWOT Analysis)

ͧӹѡҹɰԨäѧ Шӻէҳ 2550

з繨ԧ㹻Ѩغѹ ҹԷҾ֧

ҾǴлԹʶҹҾͧӹѡҹɰԨäѧ (Ȥ.)

ͧ෤Ԥ SWOT Analysis ѡӤѭ

1. 繡Ҿó (Situation Analysis) 繡ش

ش͹ 鵹ͧ() ѡҾǴ() Ѵਹ ͡ػä

Ѩµҧ ¹ͧ͡ 觨Ъâͧͧ

Һ֧¹ŧҧ Դ¹ͧ͡ 觷Դ

¹ŧ͹Ҥ 駼šзͧ¹ŧҹյͧøáԨ

Шش ش͹ Фöҹҧ ͧ ¢ҹ

ªҧҡ͡á˹·ȹ á˹طСôԹط

ͧͧдѺͧ÷

2. SWOT Analysis ФͺͺࢵͧѨ·ҧ ¡к ش

ش͹ ͡ػäͧͧ բ㹡á˹ȷҧ·

١ҧҺش秢ͧͧ ǧһªҡ͡ʷҧҾǴ

ö ˹طҪػäҧҾǴŴش͹ͧ

ͧչ·ش SWOT еͧҾǴ

¹ͧͧ͡

3. ˹ѡ (Weight) ͧл繹 ѺӤѭ

šзյͧ 觼ͧ Weight еͧդҡѺ 1.00 㹡óա

ԹҾǴ (شШش͹) СûԹҾǴ¹͡

(͡ ػä)

- 2 -

4. (Rating) ͧл繹 ѺӤѭмšз

յͧ ¡ṹ Rating ѡࡳѧ

Ӥѭ ش͡ ش͹ػä

ҡش 4 1

ҡ 3 2

ҹҧ 2 3

1 4

šҾǴ (ش ش͹ ͡ ػä: SWOT

Analysis) Тմö ͧ Ȥ. 㹻ѨغѹѺاҡ SWOT

㹡èѴἹԺѵҪ 4 .. 2548-2551 зǧäѧ йػ

ҧͻԹʶҹҾѨغѹͧ Ȥ. ѧ

- 3 -

Internal Factors Analysis : IFA Matrix-Key Internal Factors Weight Rating Weighted Score

ش (Strengths)

1. պؤҡդö٧ շѡҡ öӧҹ

ѹ繷 СʴԴ ͡Ѻý֡ͺ

ٹҧͧ

0.15 4 0.60

2. к෤ʹ ػóѹ 0.10 4 0.40

3. дѺ٧ӤѭѺûѺاçҧͧʹͧ

ѺҾǴ

0.10 3 0.30

4. ͧդö㹡èѴԹҳԹ͡

ҳʹѺʹع÷ӧҹͧͧ ؤҡʴѡҾ

駺ؤҡǹ˹͡˹Թ͹ҡҹԨ

0.075 3 0.225

5. ἹطʵдѺѴਹ§Ѻطʵͧ

зǧäѧ աö·ʹŧ˹§ҹдѺӹѡ/ͧ/

ҹ дѺؤ

0.05 3 0.15

6. դͧ㹡ҹ§ҹ ҹҹẺ Informal

÷ӧҹդǴ

0.05 2 0.10

7. áԨ Ȥ. ԹáԨӤѭ觼šзͻЪҪ

ͧǧҧ

0.05 2 0.10

ش͹ (Weaknesses)

1. çҧͧûѨغѹʹͧѺáԨ ¡úѧѺѭҡ

Թ Դҹӫ͹ҧ˹§ҹ

0.10 3 0.30

2. ҴǪҭ੾дҹդöԧ֡ ТҴ

Training Ẻóҡ ѧʹͧѺö

0.10 2 0.20

3. ҳЧҹ觴ǹըӹǹҡʹͧѺѵҡѧ 觼

зͤسҾҹԪҡ

0.05 1 0.05

4. ؤҡúҧǹѧҴѡ㹡 IT ùк IT ѧ

մö

0.05 4 0.20

5. ҪúҧǹѡҾʹͧѺáԨʹйº

ͧͧ դѴáԨԺѵԡҡ

0.05 1 0.05

6. ѵҡѧѧʹͧѺáԨ 0.05 3 0.15

7. ö෤շԷҾ §ҹ

ó ҵðҹ ѹʶҹó дѺ

š¹šѺ˹§ҹ¹͡͹ҧ

0.025 4 0.10

1.00 2.970

1.05

1.875

- 4 -

ҡҧ IFE Matrix-Key Internal Factors ҧ Weighted Score ͧ Ȥ.

ҡѺ 2.970 ʴ Ȥ. ըش秤͹ҧҡ繢ºͧ Ȥ.

о觡þѲҴҹҧ ͧͧ˹ҵ

պؤҡդö٧ շѡҡ öӧҹ

ѹ繷 СʴԴ ͡Ѻý֡ͺ ٹ

ҧͧ

к෤ʹ ػóѹ

дѺ٧ӤѭѺûѺاçҧͧʹͧѺ

ҾǴ

ͧդö㹡èѴԹҳԹ͡

ҳʹѺʹع÷ӧҹͧͧ ؤҡʴѡҾ

ؤҡǹ˹͡˹Թ͹ҡҹԨ

ἹطʵдѺѴਹ§Ѻطʵͧзǧ

äѧ աö·ʹŧ˹§ҹдѺӹѡ/ͧ/ҹ дѺؤ

ҧá ֧ͧ㹻繨ش͹Ӥѭͧ Ȥ.

Ȥ. 繵ͧ觻Ѻا

çҧͧûѨغѹʹͧѺáԨ ¡úѧѺѭҡԹ

Դҹӫ͹ҧ˹§ҹ

âҴǪҭ੾дҹդöԧ֡ ТҴ

Training Ẻóҡ ѧʹͧѺö

ҳЧҹ觴ǹըӹǹҡʹͧѺѵҡѧ 觼šз

ͤسҾҹԪҡ

ҪúҧǹѡҾʹͧѺáԨʹйº

ͧͧ դѴáԨԺѵԡҡ

- 5 -

External Factors Analysis (EFA) Matrix-Key External Factors Weight Rating Weighted Score

͡ (Opportunities)

1. ɰԨšդѹǹ¹ŧҧǴ觼ŷҧźɰԨ

Դ͡ Ȥ. ӵͧ觾Ѳкѭҳ͹·ҧɰԨ

(Early Warning System) Сäѧ 駡ûҳɰԨ

ԷҾҡ觢

0.15 4 0.60

2. ÷ѰӤѭѺ E-Government ͡ Ȥ. ѡѹ IT

ҡ ;ѲҰҹкԹ СäѧջԷҾ

͡աþѲҺؤҡѹ͡¹ŧͧ෤

0.05 2 0.10

3. Դշҧä Թ ԴҴдѺ Multilateral Bilateral

͡ Ȥ. պҷ㹡ʹйº¡äѧ кԹ

դʹͧ ҧҵáͧѺ

0.075 2 0.15

4. ͧҡѧ٧ҡ ͡ʼѡѹա

º¤ͧҧѧ (Social Safety net) ҧǶ֧觢

0.10 3 0.30

5. ºŴ繸ҧѧкһѭǴ

㹻Ѩغѹ ô Ǵ շԹ ʹѺʹعüԵԹ

ԷѡǴ

0.10 3 0.30

6. çҧиáҴعա¹ŧҧǴ Ȥ. ͡

㹡ʹҵáͧҧѺҴԹеҴع

0.05 2 0.10

7. º¡áШӹҨäѧ Դ͡ Ȥ. պҷ㹡ҧк

º ʹѺʹعҧԪҡҤзͧҡ

0.05 2 0.10

ػä (Threats)

1. šѵ СԴմҹҧ ѹǹҧɰԨ

Ҥҹѹ ŢͧɰԨš Фʧҧͧ觼ŵ

蹷ҧɰԨ

0.10 1 0.10

2. âҴ蹤ҧͧ ѰջѭҴҹʶҾ 觼ŵͤ

ͧ СԡҡҧԤѰ ѵҡѧ ػäӤѭ

㹡ûѺاçҧͧǹҪ

0.10 2 0.20

3. šѵ դҡ 繼 Ȥ. ͧѺҷ

áԨ㹡ʹѺʹعáԨѡҾ㹡觢ѹ

0.05 2 0.10

4. Դմҹҧ šҡŴŧ 觼ŵͰҹзҧäѧ

зͤö㹡觢ѹͧáԨ

0.05 3 0.15

5. ¹ŧҧѧ ѧ٧ 觼ŵ͡èѴ

ͧѰ͹ҤлѭҴҹѧ觼ŵ¨ҤѰ

0.05 3 0.15

6. ѧժͧҧ㹴ҹͧǡѺѵҧԹͧҴԹ

ҧҤѰҤ͡

0.05 4 0.20

7. š͹С¢ͧҡ ҤѰáԨͧ

ҡ

0.025 4 0.10

1.00 2.65

1.65

1.00

- 6 -

ҡҧ EFA Matrix-Key External Factors ҧ Weighted Score ͧ Ȥ.

ҡѺ 2.65 ʴ Ȥ. աõͺʹͧ͡ öա§ҡػä

͡ҡѧǧҼŻª͹ҧҡҡ͡ʷ

ɰԨšդѹǹ¹ŧҧǴ觼ŷҧź

ɰԨ Դ͡ Ȥ. ӵͧ觾Ѳкѭҳ͹·ҧɰԨ

(Early Warning System) Сäѧ 駡ûҳɰԨջԷҾ

ҡ觢

ͧҡѧ٧ҡ ͡ʼѡѹա

º¤ͧҧѧ (Social Safety net) ҧǶ֧觢

ºŴ繸ҧѧкһѭ

Ǵ㹻Ѩغѹ ô Ǵ շԹ ʹѺʹعüԵ

ԹҷԷѡǴ

ҧá Ȥ. ֧ͧ㹻ػäӤѭ觷 Ȥ.

繵ͧǻѺط㹡úçҹջԷҾ Ѻ

ҵáûͧѹ Ƿҧ㹡䢻ѭҵҧ ҡ¹͡

šѵ СԴմҹҧ ѹǹҧ

ɰԨ Ҥҹѹ ŢͧɰԨš Фʧҧͧ

觼ŵͤ蹷ҧɰԨ

âҴ蹤ҧͧ ѰջѭҴҹʶҾ 觼

ͤͧ СԡҡҧԤѰ ѵҡѧ ػä

Ӥѭ㹡ûѺاçҧͧǹҪ

šѵ դҡ 繼 Ȥ. ͧѺ

ҷáԨ㹡ʹѺʹعáԨѡҾ㹡觢ѹ

- 7 -

2. ػûԹʶҹҾͧ Ȥ. Шӻ 2550

ҡûԹʶҹҾͧ Ȥ. 㹵˹ SO Strategies

ʶҹóºҡش лСͺ仴͡ʨҡ¹͡ Шش秢ͧ

Ȥ. Ҩ ط ʶҹó ʹ

(Public Sector Star) ѧ ҡšûԹʶҹҾͧ Ȥ. Шӻ 2550

Ȥ. ͧ÷ըش繴ҤҪ

͡

(Opportunities)

ش

(Strengths)

ش͹

(Weaknesses)

ػä

(Threats)

 



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